Digital Branding and Online Reputation Management is becoming one of the most important components affecting the success of a company. If you already have a corporate website or any other online presence such as in Facebook, Instagram and Twitter it means that your company is always open and that people can find you easier…and talk about you. Most people today are very much affected by others’ opinions. Nevertheless, they are most sensitive to negative comments rather than positive comments and this can definitely influence what people think of your company. Studies indicate that more than 80% of people who are about to make a purchase are being influenced by reviews and comments that they have read online. 

A negative review or comment in review sites and  consumer Blogs related to your industry, can harm your image and brand and can push potential clients to your competitors. In essence, bad reputation may cost your company thousands in sales and revenues.