Over time, it became imperative for an Internet marketing strategy to encompass Email Marketing services as the benefits of email marketing are multiple and immediate. One of the main benefits of Email Marketing is that it can make your business and brand more popular and inform your audience about your products and services very quickly. As a result, Email Marketing can tremendously leverage your company’s sales and profits. It works! Promotions via Email Marketing campaigns generate immediate action: online and offline sales, direct downloads (company catalogs, special offers, brochures) from your website, user inquiries about your products and services, member registrations, etc. Additionally, Informative email newsletters provide potential clients with incentives to visit your company’s shop, attend your events, build awareness, encourage trust and loyalty and in essence establish your brand.